Can you imagine a more timely arrival for Memorial Day??  The Picnic Dress by IT’S OKAY MY DEAR is pretty much summertime perfection!
This new arrival also marks a new designer for Myrtle, and I’m not the only fan of Ashley’s line—she (and this dress!) just got a great name check yesterday over at ROOKIE:

Brooklyn-based designer Ashley Cheeks named her clothing and accessories line, It’s Okay My Dear, after a lullaby her mom wrote for her when she was a child. The clothes are just as sweet as that story—lots of pale silk dresses with cut-outs, checkered dresses, and crop tops adorned with bows. Ashley sources all of her materially locally in New York, sometimes using one-of-a-kind vintage materials, makes everything by hand in her home studio. Also, It’s Okay My Dear’s spring 2011 lookbookfeatured Rachel Trachtenburg from Supercute!—the band that did the first-ever Rookie theme song! I’ve been greedily eyeing the Picnic Dress in navy gingham—it has silk ribbon straps and pockets for when you feel like being a wallflower outdoors.

Can you imagine a more timely arrival for Memorial Day??  The Picnic Dress by IT’S OKAY MY DEAR is pretty much summertime perfection!

This new arrival also marks a new designer for Myrtle, and I’m not the only fan of Ashley’s line—she (and this dress!) just got a great name check yesterday over at ROOKIE:

Brooklyn-based designer Ashley Cheeks named her clothing and accessories line, It’s Okay My Dear, after a lullaby her mom wrote for her when she was a child. The clothes are just as sweet as that story—lots of pale silk dresses with cut-outs, checkered dresses, and crop tops adorned with bows. Ashley sources all of her materially locally in New York, sometimes using one-of-a-kind vintage materials, makes everything by hand in her home studio. Also, It’s Okay My Dear’s spring 2011 lookbookfeatured Rachel Trachtenburg from Supercute!—the band that did the first-ever Rookie theme song! I’ve been greedily eyeing the Picnic Dress in navy gingham—it has silk ribbon straps and pockets for when you feel like being a wallflower outdoors.

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