Can you imagine a more timely arrival for Memorial Day??  The Picnic Dress by IT’S OKAY MY DEAR is pretty much summertime perfection!

This new arrival also marks a new designer for Myrtle, and I’m not the only fan of Ashley’s line—she (and this dress!) just got a great name check yesterday over at ROOKIE:

Brooklyn-based designer Ashley Cheeks named her clothing and accessories line, It’s Okay My Dear, after a lullaby her mom wrote for her when she was a child. The clothes are just as sweet as that story—lots of pale silk dresses with cut-outs, checkered dresses, and crop tops adorned with bows. Ashley sources all of her materially locally in New York, sometimes using one-of-a-kind vintage materials, makes everything by hand in her home studio. Also, It’s Okay My Dear’s spring 2011 lookbookfeatured Rachel Trachtenburg from Supercute!—the band that did the first-ever Rookie theme song! I’ve been greedily eyeing the Picnic Dress in navy gingham—it has silk ribbon straps and pockets for when you feel like being a wallflower outdoors.

×

1. lxxxv reblogged this from fallonelizabeth
2. quintessentiallyquirky likes this
3. abstrusecuriosity likes this
4. csebastian likes this
5. charlotteaddams likes this
6. paperandtype likes this
7. tostandtall likes this
8. possibilitygirl likes this
9. shopmyrtle posted this